I think there are two things must be considered in designing any ads, brochure and logos, first is the company. For example, what this company does, where does the money go? and who owns the company?. Secondly, the product what is this product, what does it do? Is it harmful; is it dangerous to use this product does it have side effect?
Let’s say that I know for the fact that the company employs child labor, or supports Israel army or if it is a fair trade that forces children to work in poor countries without paying to them then I believe I will stop and not work for company like that, and if I know for the fact that this product could result in people's death whether it is a unhealthy fast food in which they use poison ingredients to make the food taste better or if it is an alcohol product or cigarette or designing and ad for a political who is deceiver and corrupt then I believe I will stop here, because I think this is what makes us designers and humans where we stand and where we stop our values the things we believe in, the values and ethics and principles we live for and fight for even if that will cost our lives.
Another point to take into consideration is that designing for companies or products like that literally means that I’m contributing to what this product does, I’m telling people to buy this product, I’m promoting it, and I think it is our responsibility as designers and humans to stand against these products and companies, otherwise there is no difference between us and computeres.
